Creativity and Innovation Lab

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Dual Pathway to Creativity

Humans have an extraordinary capacity for creating new ideas, insights, problem solutions, products and services -- they can be exceptionally creative. Partly building on our earlier work on minority dissent and work team innovation, we recently advanced the Dual Pathway to Creativity Model (DPCM) to further understand why some individuals are more creative than others, what situations enable human creativity or instead inhibit being creative, and what psychological mechanisms explain creative achievements by individuals, alone or in groups. In a series of laboratory experiments we further develop and test DPCM (see specific projects below).

Download Meta-Analysis on Mood and Creativity

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Download Review Article on DPCM

Recent Publications

De Dreu, C.K.W., Nijstad, B.A., & Baas, M. (in press). Behavioral activation links to creativity because it promotes cognitive flexibility. Social Psychological and Personality Science.

De Dreu, C.K.W., & Nijstad, B.A. (2008). Conflict andcreativity: Threat-Rigidity or Motivated Focus? Journal of Personality and Social Psychology, 95, 648-661.

De Dreu, C.K.W., Baas, M., & Nijstad, B.A. (2008). Hedonic tone and activation in the mood – creativity link: Towards a Dual Pathway to Creativity model. Journal of Personality and Social Psychology, 94, 739 – 756.

De Dreu, C.K.W. (2006). When too much and too little hurts: Evidence for a curvilinear relationship between task conflict and innovation in teams. Journal of Management, 32, 83 – 107.

Anderson, N.R., De Dreu, C.K.W., & Nijstad, B.A. (2004). The routinization of innovation research: A constructively critical review of the state-of-the-science. Journal of Organizational Behavior, 25, 147-174.

De Dreu, C.K.W., & West, M.A.  (2001). Minority dissent and team innovation: The importance of participation in decision making. Journal of Applied Psychology, 86, 1191-1201.

De Dreu, C.K.W., & De Vries, N.K.  (1996).  Differential processing and attitude change following majority versus minority arguments.  British Journal of Social Psychology, 35, 77-90.

Students, Postdocs, Collaborators

Marieke Roskes (PhD Student, started 2008)

Keywords: Approach/Avoidance Orientation, Motivation, Creativity

Daniel J. Sligte (PhD Student, started 2008)

Keywords: Power, Mortality Salience, Creativity

Severine Koch (Assistant Professor)

Keywords: Approach/Avoidance; Embodiment, Cognitive Control, Cognitive Flexibility

Matthijs Baas (Assistant Professor)

Baas, M., De Dreu, C.K.W., & Nijstad, B.A. (2008). A meta-analysis of 25 years of research on mood and creativity: Hedonic tone, activation, or regulatory focus? Psychological Bulletin, 134, 779-806.

Baas, M., De Dreu, C.K.W., & Nijstad, B.A. (in press). When prevention promotes creativity: The role of mood, regulatory focus and regulatory closure. Journal of Personality and Social Psychology.

 

Eric Rietzschel (former PhD student, now Assistant Professor, University of Groningen)

 

Rietzschel, E.F., De Dreu, C.K.W., & Nijstad, B.A. (2007). Need for structure and creative performance: The moderating role of Fear of Invalidity. Personality and Social Psychology Bulletin, 33, 855–866.