UvA in Carré: Marketing in the Digital Age
Kevin Capota (L’Oréal Director Digital), and Boukje Taphoorn (CMO Bol.com)
CMO Bol.com - 'Marketing in the Digital Age'
Boukje's career path saw her start out as a marketeer at Unilever, where she worked for seven years - both in the Netherlands as well as the European Brand Centre in London. After London, she moved to Wieden+Kennedy Amsterdam where she worked as both Group Account Director and New Business Director, followed by the role of Strategy Director at KesselsKramer.
In the last 5 years she has led teams at Google in the field of branding and marketing. In her most recent role at Google as Integrated Marketing Leader and Google NL Board member, Boukje was in charge of the team responsible for helping iconic brands grow their business by focusing on full-funnel marketing solutions - using data and technology to grow brands.
Since March 2018, Boukje works as CMO for bol.com, the biggest online retailer in the Benelux. She leads the Marketing department and is in charge of marketing & communication, brand management, business development, customer & partner service and the bol.com retail media group (advertising selling).
CMO L’Oréal - 'Marketing in the Digital Age'
Kevin Capota is Chief Marketing Officer of L’Oréal The Netherlands. He has a background in Industrial Design Engineering at the University of Twente, specializing on experience design. This interest led him to start his career at L’Oréal in 2008 in the marketing teams of L’Oréal Paris, working on different brands. In his role as CMO he is leading the marketing transformation of the company towards a more digital-based consumer centricity. The three main goals are to increase e-commerce sales on beauty, establish more personalized relations with L’Oréal consumers, and to develop digital love brands.