Publicaties

2011

• H.A.M. Voorveld, G. van Noort & M. Duijnstee (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Berlin.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-79.
• H.A.M. Voorveld (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27, 2200-2206.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). Opening the black box: Understanding Cross-media effects. Journal of Marketing Communications, 17(2), 69-85.
• G. van Noort & H.A.M. Voorveld (2011). Social media in multimedia campaigns: Examining the effect on perceived persuasive intent, brand and campaign responses. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Berlin.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). What makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92.
• H.A.M. Voorveld (2011). The effectiveness of cross-media advertising during simultaneous media exposure: Combining online and radio advertisements. In Paper presented at the 61th Annual Conference of the International Communication Association, Boston..
• H.A.M. Voorveld & N. van Steenbergen (2011). The effectiveness of cross-media advertising under simultaneous media exposure. In Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). De relatie tussen objectieve en gepercipieerde interactiviteit. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20.

2010

• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions. In Paper presented at the doctoral symposium New Media Studies. Organised by Research Group for Media & ICT, University of Gent & Interdisciplinary Institute for Broadband Technology.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Measuring interactivity of global brand websites. In Paper presented at the annual convention of the Netherlands School of Communication Research, Gent (Belgium)..
• G. van Noort, H.A.M. Voorveld & E.A. van Reijmersdal (2010). Understanding website interactivity effects. In Paper presented at the EMAC Conference, Copenhagen (Denmark).
• G. van Noort, H. Voorveld & E. van Reijmersdal (2010). Website interactivity effects explained by consumers' online flow experience. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
• H. Voorveld, P. Neijens & E. Smit (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
• H. Voorveld, P. Neijens & E. Smit (2010). The role of media sequence and involvement in cross-media campaigns. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.
• H. Voorveld, P. Neijens & E. Smit (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 217-233). Wiesbaden: Gabler.
• G. van Noort & H.A.M. Voorveld (2010). An online flow perspective on consumer responses to website interactivity. In Etmaal van de Communicatiewetenschap 2010.

2009

• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant.

2011

• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). De effectiviteit van crossmedia campagnes (The effectiveness of cross-media campaigns). In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek. Haarlem: Markt Onderzoek Associatie, Spaar en Hout.

2011

• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). A 360° View of Multimedia Consumer Behavior. Amsterdam: MSI.

2010

• H.A.M. Voorveld. (2010). Websites in Brand Communication: Interactivity and Cross-Media Effects. Unpublished doctoral dissertation. UvA Universiteit van Amsterdam (Amsterdam). Supervisor(s): prof.dr. P.C. Neijens & prof.dr. E.G. Smit.
• H.A.M. Voorveld (2010, June 10). Websites in brand communication: interactivity and cross-media effects. UvA Universiteit van Amsterdam. Supervisor(s): prof.dr. P.C. Neijens & prof.dr. E.G. Smit.

2012

• H.A.M. Voorveld (period: 2012 till 2012). Member of the organizing committee, responsible for paper review Position at: International Conference on Research in Advertising (ICORIA) 2011 Berlin.

2011

• E.G. Smit & H.A.M. Voorveld (period: 2011 till 2011). Organiser Position at: ICORIA, annual conference of EAA.

2010

• H.A.M. Voorveld (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review" Initiated by Emerald. Recognition.
• H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review". Recognition.