Dr. Piet Verhoeven

Personal details

Piet Verhoeven is a researcher at the Amsterdam School of Communication Research (ASCoR). He is also managing director of SWOCC - Foundation for Fundamental Research on Brands and Brand Communication. Both ASCoR and SWOCC are part of the department of Communication Science of the University of Amsterdam.  

His research involves persuasive communication & branding, risk communication & public opinion and organizational communication. His studies into organizations’ stakeholders and issues evolves around the role of science and technology in communication and media. Since 2008 Piet participates in the European Communication Monitor, an international research project of 11 European universities. Part of the project is an annual survey among communication professionals in Europe aiming at following trends in the communication profession and finding structures of communication practices in Europe. Piet has published empirical papers in journals like Public Relations Review, Public Understanding of Science and the International Journal of Strategic Communication. More conceptual and theoretical work is published in the book Public Relations and Social Theory and the Journal of Communication Management.  

Piet started a career as scientific researcher following several positions in public relations and corporate communications. As a consultant corporate communications, public affairs and branding at Amsterdam Airport Schiphol he coordinated the strategic rebranding of Schiphol airport from a local airport company into an international brand by the name of Schiphol Group.

He teaches graduate and undergraduate courses in communication science at the Graduate School of Communication Science and the College of Communication at the University of Amsterdam. Recent courses are the MA seminar Mass media, organizations and propaganda and the first year BA lecture series Internal and external communication of organizations.

Homepage of SWOCC

Homepage of ASCoR

Publication list

Articles in ISI-ranked peer reviewed journals

Verhoeven, P. (2010). Sound-bite science. On the brevity of science and scientific experts in the western European television news. Science Communication, 32, 330-355.  

Verhoeven, P., & Zerfass, A. (2010). Reflectieve communicatie in organisaties. Nederlands Communicatiemanagement in Europees perspectief [Reflective communication in organisations. Dutch Communication management in a European perspective]. Tijdschrift voor Communicatiewetenschap [Journal of Communication Science], 38, 156-171.

Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2010). European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe. Public Relations Review, 36, 97-104.

Verhoeven, P. (2009). Corporate actors in Western European television news. Public Relations Review, 35, 297-300. 

Moreno, A., Zerfass, A., Tench, R., Verčič, D., & Verhoeven, P. (2009). European Communication Monitor. Current developments, trends and tendencies of the professional practice of Public Relations in Europe. Public Relations Review, 35, 79-82.

Verhoeven, P. (2008). Where has the doctor gone? The mediazation of science in medical television programmes in the Netherlands, 1961-2000. Public Understanding of Science, 17, 461-472.

Articles in other peer-reviewed journals

Verhoeven, P., Zerfass, A., & Tench, R. (2011). Strategic orientation of communication professionals in Europe. International Journal for Strategic Communication, 5, 95-117.

Verhoeven, P., & Aarts, N. (2010). How European public relations men and women perceive the impact of their professional activities. PRism, 7 (4): http://www.prismjournal.org.

Haar, M. ter, Aarts, N., & Verhoeven, P. (2010). In beweging! Over de ontwikkeling van de identiteit van een kennisorganisatie in een veranderende context [On the move! About organizational identity formation in a changing context]. Journal of Social Intervention: Theory and Practice, 19 (3), 52-71.

Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2010). El desarrollo de la profesión de relaciones públicas y gestión de la communicación estratégica en Europa, Razón y Palabra, 72. Retrieved from www.razonypalabra.org.mx .

Tench, R., Verhoeven P., & Zerfass, A. (2009). Institutionalizing strategic communication in Europe - An idealhome or a mad house? Evidence from a survey in 37 countries. International Journal of Strategic Communication, 3, 147-167. 

Verhoeven, P. (2008). Who is in and who is out? Studying the effects of communication management on social cohesion. Journal of Communication Management, 12, 124-135.

Verhoeven, P., & Lops, B. (2008). Sleutelen aan wetenschap op televisie. Een kleine geschiedenis van wetenschap op televisie aan de hand van AVRO's Vinger aan de pols en VPRO's Noorderlicht. [Fiddling with science on television. A short history of science on Dutch public television; the case of medical and science journalism]. Tijdschrift voor Mediageschiedenis 11(1), 109-131. 

Book chapters

Verhoeven, P., & Jonkman, J. (2010). Beeldvorming, media and medische kwesties. Verwarring in the nieuwe mediaomgeving [The creation of an image, media and medical issues. Confusion in the new media environment]. In Swinkels, J., Everdingen, J. van, Beaufort, I. de, Burgers, J., & Meulenberg, F. Beeldstormen [Iconoclasms] (pp. 13-17). Overveen: ZonMw/Uitgeverij Belvedere.

Zerfass, A., Verhoeven, P., Rydzak W., & Trebecki J. (2010). Polski PR w perpecktywie europejskiej [Polish PR in European perspective]. In D. Tworzydlo & Z. Chmielewski (Eds.), Public relations w procesie kstattowania relacji z otoczenium [Public relations in process of forming relations with the environment] (pp.385-393). Krakow-Rzeszow-Zamosc: Konsorcjum AkademickieWSE, WSIiZ, WSZiA.

Trebecki, J., Verhoeven, P., & Zerfass, A. (2010). Perspektywy komunikowania wewnetrznego w Europie na podstawie badan europejskiego monitora komunikacyjnego [Perspectives for internal communication in Europe based on European Communication Monitor Research]. In B. Pilarczyk & Z. Waskowski (Eds.). Komunikacja rynkowa. Ewolucja, wyzwania, szanse [Markets communication: Evolution, challenges, chances] (pp. 147-155). Poznan: Wydawnictwo Universytetu Ekonomicznego w Poznaniu.

Trębecki J., Verhoeven P., & Zerfass A. (2010). Europejski monitor  komunikacyjny - Portret branży PR w czasach niepokoju [European Communication Monitor - a portrait of Public Relations in times of uncertainty]. In R.Maćkowskiej (Ed.), Public Relations - Efektywne komunikowanie w teorii i praktyce [Public Relations - effective communication in theory and practice] (pp. 95-104). Katowice: Wydawnictwo Akademii Ekonomicznej w Katowicach.

Verhoeven, P. (2009). The new medical media elite: The riseof laymen on medical television in the Netherlands. InCh. Holz-Bacha, G. Reus, & L. B. Becker (Eds.), Wissenschaft mit Wirkung. Beitrage zu Journalismus- und Medienwirkungsforschung (pp. 295-302). Wiesbaden: VS Verlag fur Sozialwissenschaften.

Verhoeven, P. (2009). On Bruno Latour. Actor network theory and public relations. In O. Ihlen, M. Fredrikson, & B. van Ruler(Eds.), Public Relations and Social Theory (pp.166–186). New York: Routledge. 

Ihlen, O., & Verhoeven, P. (2009). Conclusions on the domain, context, concepts, issues and empirical avenues of Public Relations. In O.Ihlen, M. Fredrikson, & B. van Ruler (Eds.), Public Relations and Social Theory (pp.323–342). New York: Routledge.

Verhoeven, P. (2008). The mediazation of organizations. In The international encyclopedia of communication (Vol. 7, pp. 3044–3047). Oxford, UK/Malden, MA: Wiley-Blackwell.

Verhoeven, P. (2007). De medialisering van medische televisie van depublieke omroepen in Nederland [The mediazation of medical television of publicbroadcasting organizations in The Netherlands] In F.J. Meijman, S. Snelders & O. de Wit (Eds.) Leonardo voor het publiek. Een geschiedenis van wetenschaps- en techniekcommunicatie. [Leonardo for the public. A history of science- and technology communication] (pp. 202–213). Amsterdam: VU University Press.

Verhoeven, P. (2006). The mediazation of science. Changes in medical programs on television. In J. Willems & W. Göpfert (Eds.), Science and the power of TV (pp. 29-40). Amsterdam: VU University Press.

Verhoeven, P. (2005). Communicatiemanagement en de publieke sfeer. [Communication management and the public sphere]. In B. van Rulerm W. Elving, B. van den Hooff, E. Smit, & P. Verhoeven (Eds). Communicatiemanagement in communicatiewetenschappelijk perspectief  [Communication management in a perspective of communication science] (pp. 239– 252). Amsterdam: Boom.

Dissertation

Verhoeven, P. (2005). Stuivertje-wisselen.Over de plaats van wetenschap en journalistiek in medische televisieprogramma's in Nederland tussen 1961 en 2000. [Trading Places. The place of science and journalism in medical television programmesinThe Netherlands between 1961 and 2000.] Amsterdam: UAE

Edited books

Ruler,B.van, and Elving, W., van den Hooff, B., Smit, E., Verhoeven, P. (Eds.) (2005). Communicatiemanagement incommunicatiewetenschappelijk perspectief. [Communication management in a perspective of communication science] Amsterdam: Boom.

Proceedings scientific conferences

Verhoeven, P. (2006). Producing bonding social capital? Studying Public Relations and social cohesion. In D.Verčič, D. Moss, & J. White, Proceedings Bledcom 2006: Communicating Europe. Diversity, social cohesion and social integration in Europe and elsewhere: The contribution ofPRandsocial communication (pp. 10-17) . Ljubljana: Pristop.  

Verhoeven, P. (2003). The PR paradox: caught between mediazation and building trust? In D.Verčič, D. Moss,& J. White,Proceedings of Bledcom 2003. Communication management, Public Affairs and Public Relations: Building trustandequity. (pp. 82-85). Ljubljana:  Pristop.

Paper presentations at international scientific conferences

Verhoeven, P., Zerfass, A., & Tench, R. (2010). Structures of public relations: A first explorative longitudinal analysis based on the European Communication Monitor 2010. Hamburg: paper presented at the 3rd ECREA European Communication Conference, October 12-15. 

Verhoeven, P. (2008). Icarus and the downside of flying. Actor-network theory and the analysis of external risk around Amsterdam Airport Schiphol 1989-2008. Stockholm: paper presented at IAMCR-conference, Global Divides, July 20-25.

Verhoeven, P. (2007). Science and scientists in Western European television news. A study ofthe public newscasts from Belgium, Germany, Germany/France, UnitedKingdom andThe Netherlands. Paris:paper presented at IAMCR Conference 2007, July 23-25.

Verhoeven P. (2006). Producing bonding social capital? Studying Public Relations and social cohesion. Bled: paper presented at Bledcom 2006, July 7-9.

Verhoeven P., & Pantti, M. (2005). It hurts so much. Emotional expression in Dutch medical television shows. London: paper presented atthe conference of the Society for Cinema & Media Studies, April 3-5. 

Verhoeven P. (2004). Where has science gone? Themediazation of science on television between 1961 and 2000. Barcelona: paper presented at the 8th Conference on Public Communication on ScienceandTechnology (PCST-8), June 3-6.

Verhoeven P. (2003). The PR paradox: Caught between mediazation and building trust. Bled: paper presented at Bledcom 2003, July 3-6.

Paper presentations at national scientific conferences

Jonkman, J., & Verhoeven, P. (2011). Risico in de marge: een empirisch onderzoek naar de impliciete mediaframing van de kwestie 'extern risico rond Schiphol' in Nederlandse kwaliteitskranten [Marginal risk: empirical research into the implicit media framing of the external risk of Schiphol airport in Dutch quality newspapers]. Enschede: paper presented at the Etmaal van de Communicatiewetenschap 2011, Netherlands School of Communications Research (NESCoR). January 25.

Verhoeven, P. (2009). Trends in corporate communicatie en PR in Europa [Trends in corporate communications and PR in Europe]. Nijmegen: paper presented at the Etmaal van de Communicatiewetenschap 2009, Netherlands School of Communications Research (NESCoR). February 12.

Verhoeven P. (2004). Waar is de wetenschap gebleven? De medialisering van (medische) wetenschap op de Nederlandse televisie tussen 1961 en 2000. Enschede: paper presented at the Etmaal van de Communicatiewetenschap, Netherlands School of Communications Research (NESCoR),November 18-19. 

Articles in professional  journals, newspapers, books for the general public and interviews about research

Verhoeven, P., Tench, R., & Zerfass, A. (2009, September). Future trends & strategic insights. Communication Director.

Zerfass, A., Moreno, A., Tench, R., Verčič, D., & Verhoeven, P. (2009, July). European Communication Monitor 2009. Trends in communication management and public relations, resultsofa survey in 34 countries. (booklet)

Entrevista com...Piet Verhoeven e Ralph Tench. Dianova Exit (2009, July/September). Tema: Empreendedorismo social e sustentabilidade. [Encounter with Piet Verhoeven and Ralph Tench, interview in Dianova/Exit magazine, special issue on corporate social responsibility].  

Verhoeven, P., & Siere, R.(2009, April). Moving beyond McCommunication. Communication Director.

Verhoeven, P., & Siere R. (2009, January) Communicatie wordt business [Communication becomes business]. Communicatie.

Verhoeven, P. (2007, December). Denkvermogen [Brainpower]. NRC Handelsblad.

Verhoeven P., & Siere, R. (1994, August). Beroepskwalificatie PR alleen in hoger onderwijs. [Vocational qualifications for PublicRelationsin higher education only]. Nieuwstribune.

Verhoeven P. (1986, number 1). Informatiecentrum als marketinginstrument. [Information centre as marketing instrument] Primage.

Verhoeven P., & Van Hees, M. (1986). Voltooid verleden... ...en verder [Completed past ... ... and further).Amsterdam:VU University Hospital.

Research reports

Zerfass, A., Tench, R., Verhoeven, P., Vercic, D., & Moreno A. (2010). European Communication Monitor 2009. Status quo and challenges for communication management in Europe. Results of an empirical survey in 46 countries. Brussels: EACD, EUPRERA

Zerfass, A., Moreno , A., Tench, R., Verčič,D.,& Verhoeven, P. (2009) European Communication Monitor 2009. Trends in communication management and public relations – resultsof a survey in 34 countries. Brussels: EACD, EUPRERA.

Zerfass, A., Moreno,A., Tench, R., Verčič, D., & Verhoeven,P.(2008). European Communication Monitor. Trends in communication management and public relations - results and implications. Brussels, Leipzig: EUPRERA/University of Leipzig.

Verhoeven P., & Pepic, E. (2006). Evaluation report of the Biopop research in Delft.Qualitative analysis. Research report for Observa- Science in Society, Vicenza, Italy.

Verhoeven, P. (2005). Biopop. A new approach to communication of life sciences: Some observations of the Biopop event in Bologna. Research report for Observa - Science in Society, Vicenza, Italy.

Verhoeven P. (1993-1999). Production, coordination and responsibility for the following  research projects and research reports for Schiphol Group (listed are only the most important research projects/reports):

Schiphol Group. (1999, February). Developments around Amsterdam Schiphol Airpors: A qualitative study of the attitude of the people living in the vicinity of the airport. (IQ. 3249/8.5360). Schiphol Airport: Corporate Communications in cooperation with Intomart Qualitative.          

Schiphol Group. (1998, September). Public opinion on the expansion of Schiphol Airport.(Project number Q102). Schiphol Airport: Corporate Communications in cooperation with ITM Research.

Schiphol Group. (1998, April). Public opinion on the expansion of Schiphol Airport. Schiphol Airport: Corporate Communications in cooperation withIntomart.

Schiphol Group. (1997, September). Public opinion on the expansion of Schiphol Airport. Schiphol Airport : Corporate Communications in cooperation with Terminal Market Research.      

Schiphol Group. (1997, January). Schiphol. Assessmentof the current commercial supply and the demands of people living in the neighborhood of the airport. (IQ. 3061/8.3236).Schiphol Airport : Corporate Communications in cooperation with Intomart BV.  

Schiphol Group. (1996, December) The naming of Schiphol, a qualitative research in Singapore, Malaysia, Germany, United Kingdom and the United Statesof America. (Report number 4622). Schiphol Airport : Corporate Communications in cooperation with Research International.  

Schiphol Group. (1996, August). Public opinion on the expansion of SchipholAirport.  Schiphol Airport: CorporateCommunications in cooperation with Centrum for Marketing Analyses.

Schiphol Group. (1996, March).Amsterdam Airport Schiphol: a qualitative researchinto the attitudes of journalists towards Schiphol Group. (Project number 064). Schiphol Airport Corporate Communications in cooperation with Ergo Market- and Policy Research. 

SchipholGroup. (1995, September). Public opinion on the expansion of Schiphol Airport. Schiphol Airport: Corporate Communications in cooperation with Inter/View.    

Schiphol Group. (1995, June). The public’s assessment of the opening event of Schiphol Plaza. Schiphol Airport: Corporate Communications in cooperation with Terminal Market Research.  

Schiphol Group. (1995, May). Developments around Amsterdam Schiphol Airport II: A qualitative enquiry of the attitude of the people living in Beverwijk/Heemskerk and Hilversum. (2802/8.1966). Schiphol Airport: Corporate Communications in cooperation with Intomart BV.   

Schiphol Group (1995, May). A slogan for Amsterdam Airport Schiphol? Corporate Communications in cooperation with Terminal Market Research.  

SchipholGroup. (1995, March). Developments aroundAmsterdam Schiphol Airport I: A qualitative enquiry of theattitudeof the peopleliving inthe neighborhood of  the airport. (2802/8.1966). Schiphol Airport:Corporate Communications in cooperation withIntomart BV.   

Schiphol Group. (1994, November). Public opinion on the expansion of Schiphol Airport. Schiphol Airport: Corporate Communications in cooperation with Terminal Market Research.  

SchipholGroup. (1994, March). Public opinion on the expansion of Schiphol Airport. Schiphol Airport : Corporate Communications in cooperation with TerminalMarket Research.  

Schiphol Group. (1993, July). The effects of the communication campaign on the renovation of runway 09-27. Schiphol Airport:CorporateCommunications in cooperation with Business PR.  

Schiphol Group. (1993, June). The public’s assessment of the opening event of Terminal-West. Schiphol Airport : Corporate Communications in cooperation with TerminalMarket Research.

Schiphol Group. (1993, June). Public opinion on the expansion of Schiphol Airport.Schiphol Airport : Corporate Communications in cooperation with Terminal Market Research.            

Schiphol Group. (1993, March) The image of Amsterdam Airport Schiphol.A study among people living in the neighborhood of Schiphol Airport. (Project number: S 09). Schiphol Airport: Corporate Communications in cooperation with  Motivaction BV.

Schiphol Group. (1992, November). The image of AmsterdamAirport Schiphol. A qualitative and quantitative study of the attitudes of 8 stakeholder groups: employees, politicians, airlines, corporate decision makers, people living in the neighborhood of the airport, passengers, business partners, travel industry. Schiphol Airport: Corporate Communications in cooperation with Motivaction BV.

Corporate communications and corporate branding policy papers

Verhoeven P. (1993-1999). Policy papers on corporate communications, corporate branding and public affairs for Schiphol Group (listed are only the most important policy papers): 

Schiphol Group. (1998, December). Corporate communication for AmsterdamAirport Schiphol in 1999. Schiphol Airport : Verhoeven, P.

Schiphol Group. (1998, March). An Intranet for Schiphol Group. Schiphol Airport: Verhoeven, P.

Schiphol Group. (1997, October). Corporatecommunicationpolicy and exploitation plan 1998 for Amsterdam Airport Schiphol.Schiphol Airport:Verhoeven, P.                      

Schiphol Group. (1997, February). Memorandum on corporate communication and the privatization of Amsterdam Airport Schiphol. Plan of approach for investor relations and communication policy. Schiphol Airport : Verhoeven, P.            

Schiphol Group. (1997, January). A communication strategy for the Future Dutch Aviation Infrastructure (TNLI): A 3-Mainportsstudy. Schiphol Airport : Verhoeven, P.  

Schiphol Group. (1996, December). Corporate communication policy and exploitation plan 1997 for AmsterdamAirport Schiphol. Schiphol Airport: Verhoeven, P.

Schiphol Group (1996, October). Memorandum on Schiphol in Madurodam. Schiphol Airport: Verhoeven, P.  

Schiphol Group. (1996, September). Internal communication policy programme for Transfer to the Future. Communicating about a project for a new corporate strategy for SchipholGroup under the guidance of Prof. dr. A.Roobeek. Schiphol Airport : Verhoeven, P.

Schiphol Group. (1996, August). The organisation of communication at Amsterdam Airport Schiphol. Memorandum on communication in a restructured organization. Schiphol Airport : Verhoeven, P.  

Schiphol Group. (1996, August). Communication policy programme maintenance works runway 06-24. Schiphol Airport: Verhoeven, P.  

Schiphol Group. (1996, January). Perspective for Amsterdam Airport Schiphol: Srategy, positioning and communication after political decisionmaking.  Schiphol Airport: Verhoeven, P.  

Schiphol Group. (1996, February). Communication programme for the jubilee of 80 years SchipholAirport. Schiphol Airport: Verhoeven, P.             

Schiphol Group. (1995,November). Corporate communication policy andexploitation plan 1996 for Amsterdam Airport Schiphol. Schiphol Airport: Verhoeven, P.            

Schiphol Group. (1995, October). Position paper oncommunication of Amsterdam  Airport Schiphol: Observations and conclusions from the brainstorming session ‘Beeckestijn’ on September 6, 1995. Schiphol Airport: Verhoeven, P. 

Schiphol Group. (1995,August). Memorandum on taking photographs and shooting films by photo journalists and camera crews at the Schiphol Airport Site. Schiphol Airport: Verhoeven P,andVan der Goot, M.

Schiphol Group (1995, Spring). Internal communication about the political decision making on the fifth runway (PKB part 3). Schiphol Airport: Verhoeven, P.

Schiphol Group. (1994, November). Corporate communication policy and exploitation plan 1995 forAmsterdam Airport Schiphol. Schiphol Airport: Verhoeven, P.

Schiphol Group (1994, October). Internal communication policy programme aboutthe new corporate headquarters of Schiphol Group(CKH). Schiphol Airport: Verhoeven, P.             

Schiphol Group. (1994,September). Communication policy programme for the opening of Schiphol Plaza. Schiphol Airport: Verhoeven, P.

SchipholGroup (1994, April). Corporate Communication policy plan N.V. Luchthaven Schiphol (Amsterdam Airport Schiphol). Schiphol Airport: Verhoeven, P.  

Schiphol Group. (1993, April). Communication policy programme temporary closedown runway 09-27. Schiphol Airport: Verhoeven, P.  

Schiphol Group. (1992, September). Communication policy programme for the opening of Terminal West. Schiphol Airport: Verhoeven, P.

Background

Education:

2005: Ph.D. Communication Science/Science and Technology Studies, TheAmsterdam School of Communications Research, University of Amsterdam. Dissertation: Stuivertje-wisselen.Overde plaats van wetenschap en journalistiekin medische televisieprogramma's in Nederland tussen 1961 en 2000. (Trading Places. Abouttheplace of science and journalism in medical television programmes in The Netherlands between 1961 and 2000). Supervisors: Prof. dr. K. Schönbach and Dr. R.P. Hagendijk

1996: M.Sc. (Cum Laude, with Honours) Science and Technology Studies, University of Amsterdam

1993: Propaedeutic Exam, Sociology, University of Amsterdam

1983:  Higher Economic and Administrative Education (H.E.A.O.), Institute for Higher Vocational Education, Eindhoven

Employment:

2002-: Asst.Professor at the Department of Communication Science/Amsterdam School of Communications Research, University ofAmsterdam

1999-2002: Supervisor of and lecturer the BA-programme (professional Bachelor) Communication Management of the Institute for Cooperative Higher Economic and Administrative Education of the Hogeschool van Amsterdam (Professional University)

1993-1999: Consultant corporate communications, corporate branding and public affairs at the Corporate Communication department of Schiphol Group, Schiphol Airport, The Netherlands

1988-1993: Spokesman at the DepartmentofCorporate Communication of Schiphol Group, Schiphol Airport.

1987-1988: Public Relations Consultant at the Bussy BV, consultancy for labour market communication, Diemen, The Netherlands   

1984-1987: Public Relations and Information Officer atthe Department of Public Relations and Informationof the University Hospital of the Free Universityin Amsterdam, The Netherlands  

1983-1984: Editor at Ad Valvas, university newspaper of the Free University, Amsterdam, The Netherlands

Teaching and supervision portfolio

Teaching at Masters/Graduate Level Communication Science, European Communication Studies, Science and Technology Studies (International School for Humanities and SocialSciences):

2008- : Mass media, organisations and propaganda (MA seminar)

2008-2009: Organisations, communication and society (MA seminar)

2007-2008: Mass, media and the public (MA seminar)

2006-2008: Corporate communication in science-basedindustry (MA seminar)

2003-2007: Organization, communication and society (Organisatie, Communicatie en Samenleving) (MA seminar)

2002-2004: Science and media: The public understanding of science and technology (MA seminar)

2002-: supervision of 30+ completedMasters leveltheses

Teaching at BA/undergraduate level:

2007-2008: Philosophyof sciencefor communication science (Second year seminar)

2007-: Internal and external communication of organisations (In- en externe communicatie) (First year lecture series)

2005-2007: In contact with the press (BA seminar, Contact metdepers)

2005-2007: Introduction communication science (Inleidingcommunicatiewetenschap) (First year seminar)

2003-2007: Research seminar: Organizations in the news/science in the news (BA research practical, Leeronderzoek)

2003-2007: External communication (Externe communicatie)

Teaching at BA/professional bachelor level:

1999-2002: Several courses, including Corporate communication, strategic communication, internal communication, introductioncommunication theory,introduction sociology, advertisingand mediaplanning, communication management at the Hogeschool van Amsterdam (Professional University of Amsterdam)

1989-1992: Examiner of the DutchAssociation for Public Relations (NGPR)

Selected invited lectures:

2005: Where has science gone? The mediazation of science in medical television programmes in The Netherlands, 1961-2000. Workshop film and televisionanalysis. Ph.D. candidate conferenceoftheNetherlands Graduate Research School of Science, Technology and Modern Culture, Radboud University Nijmegen, May 26.

2005: Dealing with the press. Press relations as apart ofcommunication management.Universityof Groningen, March 17.

Management

2007- : Co-ordinator MA theses at the department Communication Science of the University of Amsterdam.

2005-2009: Member of the ProgrammeCommittee ofthe study programmesBA and MA Communication Science of theUniversity of Amsterdam. 

2003-:Chair of theProgramme Committee Public Relations and Information for prospective BA and MA students Communication Science at the University of Amsterdam.

2005-2006: Supervisor of qualitative social research conducted at the Biopop Event in Delft, for Observa - Science in Society, Vicenza, Italy. 

2002-2005: Member of the Advisory Body of the BA-programme Communication Management of the Institute for Cooperative Higher Economic and Administrative Education of the Hogeschool van Amsterdam ( Professional University). 

2000-2002: Supervisor studyprogramme BACommunication Managementat the Institute for Cooperative Higher Economic and Administrative Education of the Hogeschool van Amsterdam (Professional University of Amsterdam). 

2000-2002: Member of the Steering Committee Intensifying Cooperation Communication Studies University ofAmsterdam/Hogeschool van Amsterdam (Professional University of Amsterdam) 

1992-1999: SupervisorPublicOpinion and Media Research Schiphol Group. Co-ordination of corporate communication research, image research, focus groups on local and environmental issues, media monitoring, public opinion, pre- and post-tests. Schiphol Group, Schiphol Airport, The Netherlands. 

1996-1997: Member of the Supervisory Commission of the research project ‘Complaining about Schiphol, causes and consequencesofsound pollution’ by Regioplan, Stad en Land, Amsterdam.

1993-1998: Supervisor branding project for thetransformation of the identityof  Amsterdam Airport Schiphol into Schiphol Group, Schiphol Group, Schiphol, The Netherlands. 

1993-1994: Supervisor development 'Schipholscoop' a public information centre about the extension of Schiphol Airport for the local community and the general public. 

1984-1986: Supervisor communication and information about a new outpatient clinic of the UniversityHospital of the Free University, Amsterdam, The Netherlands.

Professional membership

BON, Better Education Netherlands

EUPRERA, European Public Relations Education and Research Association

ECREA, European Communication Research and Education Association

IAMCR, International Association for Media and Communication Research

ICA, International Communication Association

NESCoR, The Netherlands School of Communication Research

NIMA, Dutch Marketing Association