Linking Classic and Computational Social Science to Understand Social Media Cognition

06dec2018 15:30 - 17:30

Lezing

This is a lecture in the RPA Communication Lecture Series, which is being given by Dr. Joseph Bayer, Assistant Professor at The Ohio State University in Columbus, Ohio, USA, and presentations by four RPA 2018 projects in the area of Media Exposure, Mobile Communication, Automated Content Analysis and Physiological Responses in Communication.

Dr. Bayer’s research seeks to explain the role of social cognition underlying modern connectedness. To pursue this goal, his work centers on (1) mobile social media and (2) personal network cognition, taking a mixed methods approach that pairs classic and computational social science methods. By considering how people mentally represent platforms and friendships in parallel, his agenda aims to clarify how social cognition is changing due to emergent communication technologies. His work has been published in Communication Theory, New Media & Society, Human Communication Research, and Information, Communication & Society, among other outlets.

Lecture: Linking Classic and Computational Social Science to Understand Social Media Cognition

During this talk, Dr. Bayer will present work from his two lines of research on social connectedness, with a special emphasis on studies that link digital traces with psychological methods. First, he will discuss work on how social cognitive tendencies – and exclusion sensitivity, in particular – can influence the shape of personal friendship networks. Second, he will review studies comparing in vivo perceptions of social interaction on key platforms within the contemporary social media ecology. Altogether, the talk highlights the increasing importance of social network cognition and contextual nature of social media cognition.

RPA 2018 Project Presentations

A selection of the RPA Communication 2018 projects associated with this theme will provide a status update about their investigations, and in particular provide an overview of the methodological challenges and solutions that they have been developing to advance communication research in this area. The following projects will present in this session:

  • Building a Hype-Detector
    dr. Iina Hellsten and dr. Damian Trilling
  • Keeping Score: Comparing Inductive and Deductive Approaches to Study Dynamic Issue Agendas
    dr. Anne Kroon, dr. Toni van der Meer and prof. Rens Vliegenthart
  • Theorizing Personalization versus Customization Effects in Mobile Communication Technologies Using Behavioral Tracking Data
    Minh Hao Nguyen, MSc, dr. Nadine Bol, and dr. Annemiek Linn
  • Understanding Effects of Negative News: Mixing Attention and Arousal Measures using Eye-movement Data and Physiological Measures
    dr. Bert Bakker and dr. Sanne Kruikemeier

This lecture will take place in REC C10.20

  • Roeterseilandcampus - building B/C/D (entrance B/C)

    Nieuwe Achtergracht 166 | 1018 WV Amsterdam
    Building B: +31 (0)20 525 5340 | Building C: +31 (0)20 525 5470

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Please register via:

ascor-secr-fmg@uva.nl

Gepubliceerd door  ASCoR